New Research
Explore our recent findings in
Reinvent: A Survival Guide for Local TV News
The Reinventing Local TV News Project at Northeastern University is bridging the gap between communities and local newsrooms by analyzing viewer behaviors and introducing innovative video storytelling techniques aimed at younger audiences for increased civic engagement.
Watch: Digital Strategy Sessions
What Newsrooms Must Do Now and Why the Future of the Industry Depends On It
Reaching Younger Audiences Where They Are
Keynote Speeches from the Reinvent Conference
Our conference at Northeastern University delved into the forefront of innovation in video storytelling — from novel advancements in news reporting to the growing influence of social media. The summit included keynotes from industry trailblazers and hands-on workshops as attendees collaborated with fellow storytellers from across the country. Dive into the keynote presentations below and check out more workshops and presentations on our YouTube channel.
Featured Publications
Local TV stations are losing viewers. A new ‘survival guide’ urges a digital-first pivot. – The Boston Globe
The guide from Northeastern urges stations to hire a digital content creator to spearhead digital strategy and coach their peers on how to bring their reporting to audiences online.
