Workshop videos contents

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VideoTimeDescription
Attitudes Towards Local TV News1:44Mike dissects how video animation impacts the audience’s attitudes towards TV news—broken down by gender demographic.
Conventional vs. Animated Stories1:35A short clip from our findings video that shows the difference between a conventional version of a story and one in which we added animation.  
Data Analysis2:37Anna discusses our experiment design logic—how and on whom we tested our animated stories. 
Demographics1:26Mikes breaks down the overall story preference by age demographics. 
Dissecting an Animated Story7:59Adriana and Mike break down an animated story as part of our animators’ fellowships. 
What Graphics are Most Effective?1:26Adriana answers a question about whether one form of graphics is more effective than another. 
Growing Pains When Hiring an Animator3:16Bob discusses some of the growing pains he experienced as a younger, non-journalist working in a traditional newsroom. 
Mapping out a Plan to Hire an Animator3:25Mikes discusses how a newsroom might go about hiring an animator and utilize the techniques proven effective in our experiment.
Newsroom Takeaways2:58An introductory discussion about the ways in which newsrooms can change and adapt to reach a wider and younger audience. 
The Audience: Dislikes about TV News2:02Mike talks about the aspects of TV news that the audience doesn’t particularly like and how animation can help solve that.