Video | Time | Description |
Attitudes Towards Local TV News | 1:44 | Mike dissects how video animation impacts the audience’s attitudes towards TV news—broken down by gender demographic. |
Conventional vs. Animated Stories | 1:35 | A short clip from our findings video that shows the difference between a conventional version of a story and one in which we added animation. |
Data Analysis | 2:37 | Anna discusses our experiment design logic—how and on whom we tested our animated stories. |
Demographics | 1:26 | Mikes breaks down the overall story preference by age demographics. |
Dissecting an Animated Story | 7:59 | Adriana and Mike break down an animated story as part of our animators’ fellowships. |
What Graphics are Most Effective? | 1:26 | Adriana answers a question about whether one form of graphics is more effective than another. |
Growing Pains When Hiring an Animator | 3:16 | Bob discusses some of the growing pains he experienced as a younger, non-journalist working in a traditional newsroom. |
Mapping out a Plan to Hire an Animator | 3:25 | Mikes discusses how a newsroom might go about hiring an animator and utilize the techniques proven effective in our experiment. |
Newsroom Takeaways | 2:58 | An introductory discussion about the ways in which newsrooms can change and adapt to reach a wider and younger audience. |
The Audience: Dislikes about TV News | 2:02 | Mike talks about the aspects of TV news that the audience doesn’t particularly like and how animation can help solve that. |