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Reinvent: A Survival Guide for Local TV News
The Reinventing Local TV News Project at Northeastern University is bridging the gap between communities and local newsrooms by analyzing viewer behaviors and introducing innovative video storytelling techniques aimed at younger audiences for increased civic engagement.
Keynote Speeches from the Reinvent Conference
Our recent conference at Northeastern University delved into the forefront of innovation in video storytelling — from novel advancements in news reporting to the growing influence of social media. The summit included keynotes from industry trailblazers and hands-on workshops as attendees collaborated with fellow storytellers from across the country. Dive into the keynote presentations below and check out more workshops and presentations on our YouTube channel.
Upcoming Events
Local TV News Survival Guide: What Newsrooms Must Do Now and Why the Future of the Industry Depends On It
Exploring the impact of digital content creators in today’s media landscape
Tuesday, December 9, 2025
2:00 PM – 3:00 PM (EST)
Join Us Virtually
Reaching Younger Audiences Where They Are
Mike Beaudet and academic and industry partners will share best practices for creating social video to engage millennial and Gen Z audiences with their local communities.
Thursday, December 18, 2025
2:00 PM – 3:00 PM (EST)
Join Us Virtually
Featured Publications
Local TV stations are losing viewers. A new ‘survival guide’ urges a digital-first pivot. – The Boston Globe
The guide from Northeastern urges stations to hire a digital content creator to spearhead digital strategy and coach their peers on how to bring their reporting to audiences online.
