Local News & Video Innovation
The Reinventing Local TV News Project at Northeastern University is bridging the gap between communities and local newsrooms by analyzing viewer behaviors and introducing innovative video storytelling techniques aimed at younger audiences for increased civic engagement.
Ten Takeaways to Reinvent Your Video Strategy
Our Keynote Speakers from Reinvent 2025!
Our two-day conference at Northeastern University delved into the forefront of innovation in video storytelling — from novel advancements in news reporting to the growing influence of social media. We had keynotes from industry trailblazers and hands-on workshops as attendees learned, interacted and collaborated with fellow storytellers from across the country. Our keynote speakers from the conference:
Editor-in-Chief & Publisher
Vox
The Washington Post TikTok Team
Senior Director and Head
PBS Digital Studios
New Frontiers in Digital News
In its current phase of research, the team is exploring the possibilities for streaming and digital platforms at local TV news stations across the country, allowing outlets to report news in novel ways and deliver on-demand stories to their audience.
Meet the Fellows!
Three pioneering OTT streaming content producers, Maggie Cole, Angela Chen and Leanna Scachetti, as well as Visual Content Producer/Animator Gabby Aidam, each bring fresh perspectives to traditional news storytelling. They’re producing experimental digital content for WCBS in New York, WLS in Chicago, and WCVB in Boston.
Featured Publications
Local TV news takes Gen Z beyond broadcast – Editor & Publisher
A six-year study gleans insight into what resonates with younger news audiences and ponders how to create a talent pipeline for TV newsrooms.
Videos
Welcome to our video library. Here, you can find highlights of our research findings, updates on our progress, and details from our A/B testing process. Learn more>>>
Newsroom Tools
Animation Templates
Below you can find animation templates, compatible with Adobe AfterEffects and Premiere, to get started with informational animation right away.
Workshop Highlights
In our virtual workshop series, we equip television stations across the country with insights from our research and actionable storytelling techniques.
